Why is category management more important than ever?
COVID-19 has had a devastating impact on the world. Businesses are closed. Countries are in lockdown. Lives have been disrupted. These aren’t the only consequences though. We also all feel a deep sense of empathy for those who have been impacted by this unprecedented occurrence.
For retailers, Coronavirus has changed how their customers think and therefore shop. In response to these shifts in consumer demand, retailers must prioritise efficient adaptation to changes to their assortments and ensure their relationships with key suppliers remain top of mind to get through this together.
Category management has a critical role to play because responding to changes in consumer demand is at the core of the discipline and translating opportunities in to key shopper measures creates win win for retailer and manufacturer and ultimately delivers against consumer’s needs.