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Why brand Marketing and Customer Marketing need to work together Creating a brand is far more than just creating a logo and a product or company name. Nike is more More
How to work and engage with different colour energies We are all unique, and each have our own personality preferences and habits. Understanding ourselves is at the heart of More
Marketing Innovation or Renovation? Which is best? Marketeers get excited when they start talking about ‘Innovation’ or ‘NPD’ (new product development) as do sales teams, as it is perceived More
Get the holistic picture. We often see that organisations are either very ‘sales led’ or ‘marketing led’, which means they base the direction and strategy of the business on More
Analysing Behaviour Personality profiling, sometimes referred to as psychometric testing or psychological profiling, has been in common use for over sixty years, and is useful tool in measuring an More