Why brand Marketing and Customer Marketing need to work together Creating a brand is far more than just creating a logo and a product or company name. Nike is more More
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Understanding the balance of power in negotiation Negotiation can sometimes be required as a critical part of the selling process in order to gain a profitable and successful result. More
How to work and engage with different colour energies We are all unique, and each have our own personality preferences and habits. Understanding ourselves is at the heart of More
Can we sell effectively virtually? By now we should be getting used to the new virtual world that we are living in. We might even find that when lock-down More
Marketing Innovation or Renovation? Which is best? Marketeers get excited when they start talking about ‘Innovation’ or ‘NPD’ (new product development) as do sales teams, as it is perceived More
Selling vs. Negotiating It is often thought that negotiation forms part of every sale, but the fact is, if you sell well, you won’t need to negotiate. If we More
Knowing me, knowing you Knowing me, knowing you. – We aren’t referring to the Abba song here! (Though it is a great tune) but referring to that of self-awareness More
The basics of selling effectively Selling is “matching the benefits of your product or service to the needs of your customer, putting them together in a reasoned argument”. If More
The benefits of modular e-learning The world we live in today is fast paced, multifaceted and more digitally dominated than we have ever seen. We can now get information quicker, More
Get the holistic picture. We often see that organisations are either very ‘sales led’ or ‘marketing led’, which means they base the direction and strategy of the business on More
Analysing Behaviour Personality profiling, sometimes referred to as psychometric testing or psychological profiling, has been in common use for over sixty years, and is useful tool in measuring an More
Buyers just say no for the sake of it. It can sometimes feel that buyers just say no for the sake of it; wanting to be difficult to bleed More
Invest in your people and reap the rewards. An asset is a "useful or valuable thing or person", but yet we see in many organisations, sales teams unable to More
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