Programmes
Selling Programmes
The Selling Programme is designed to provide those new to sales, and those with considerable experience, a range of options and content, to make selling simpler and more effective. Each module will provide some new skills, tools as well as a challenging but fun learning environment.
S1 – Core Selling Skills (Part 1 & 2)
Successful customer engagement must be built on solid foundations. In this module, we look at the core skills and understanding you need upon which to drive your interactions with customers.
This module provides participants with the keys to success, delivered by an expert in the art and science of selling.
S2 – Understanding the Customer
If you can understand how your customer thinks, you can understand how they might behave – and therefore you can plan for and manage issues and opportunities for success.
In this module, step into the shoes of your customer, and understand how to make every engagement a success.
S3 – Effective Customer Meetings
Learn the simple, repeatable framework to make your meetings with customers more impactful, every time. Consider what you do before, during, and after each engagement to ensure you are top of mind with your customer.
S4 – Create a Compelling Selling Story
We have developed a tried and tested process for creating impactful and compelling selling stories for customers. We will help you focus on an ‘external’ story rather than an internal one, and deliver it succinctly.
S5 – The Virtual Selling Structure
The Virtual selling approach is not simple ‘PowerPoint using Zoom!’…we will discuss how to engage, entice and excite your customer when you are not able to be with them physically.
Negotiation Programmes
The Negotiation Programme is designed to provide those new to sales, and those with considerable experience, a range of options and content, to make selling simpler and more effective. Each module will provide some new skills, tools as well as a challenging but fun learning environment.
N1 – Negotiation Fundamentals
A mixture of art and science, negotiation is a critical part of the selling process and is key to a profitable and successful result. However, it is all too often an under-planned and under-rehearsed activity which does not maximise the potential value created by a strong sales proposition.
N2 – Planning for Negotiation Success
Negotiation is a critical part of the selling process and is key to a profitable and successful result. However, it is all too often an under-planned and under-rehearsed activity which does not maximise the potential value created by a strong sales proposition.
N3 – Negotiating with Confidence and Control
Negotiation is a critical part of the selling process and is key to a profitable and successful result. But however well you have prepared and planned a negotiation you still have to engage with your customer to close the deal and make sure that it sticks.
Insights Discovery Programmes
The Insights Programme is designed to really get under the skin of understanding and then successfully managing people you work with (colleagues, customers and friends!). You can explore your own style and preferences or go deeper into using this with confidence and skill.
ID1 – Introduction to Insights
In this introduction module you will learn about the world renowned personality profiling system based on Carl Jung’s work, you will also receive you own personal profile at the end of this session (see More Info for a sample profile).
ID2 – Selling Chapter (COMING SOON)
We will go deeper into Insights and specifically how this supports all commercial teams in understanding their own profiles and how to leverage this across internal and external networks, using your own colour energies.
Career Management Programmes
These programmes are designed to support you on your journey to finding your next role. We will take a step by step approach starting with reflecting on your strengths and formulating a winning CV, through creating a successful career plan, accessing the live and “hidden” jobs market and finally providing the tools to help you to present yourself effectively at interview to secure the right role for you. Each module will have practical sessions and opportunities to share experiences with others and added best practice advice and techniques from experience recruitment professionals.
CM1 – Marketing Yourself
In this initial session we will explore 3 key areas to provide the foundations in your search for a new role. This will equip you will the confidence and know-how to be well prepared to positively start your job hunting and engage with employers
CM2 – Navigating Your Career
This follow up session will build your foundations and help you think clearly about your priorities and career action plan. We will also explore best practice job applications, accessing career opportunities and the “hidden” jobs market. We then will cover in detail the recruitment and selection process, including how to “show-up” effectively and win at interviews. We will conclude by providing advice and tools to help you to understand when a job is right for you and finally how to make a positive impact in your new role.
Marketing Programmes
The Marketing Programme is designed to provide those new to marketing the fundamental understanding required to develop a brand successfully. Not only do we focus in core brand marketing, but also commercial marketing to ensure that marketers are aware of what is required to ensure campaigns are executed flawlessly. We also offer a Category Management programme to aid both sales and marketing departments to better develop proposals with a category approach.
M1 – Marketing Essentials
This session will provide all the basic fundamentals needed to know to create and build a brand, leveraging acclaimed marketing tools to create your brand identity. We will also understand how to develop a marketing campaign targeting a specific audience/consumer/shopper and what marketing disciplines to leverage.
M2 – Commercial Marketing
This session will provide insight to understanding commercial marketing – how to ensure your brand or marketing campaign is visible and viable at the point of purchase and how to work with customers/retailers and meet their needs.
Category Management Programmes
The Category Management Programme are for those new to category management to build a solid foundation before getting into more detail. For those with more experience this acts as quick refresher and a reminder of the core of the job and how it can deliver strong return for your business.
It is ideal for Sales managers, Customer Marketing, Shopper Marketing & Marketing colleagues to understand the core process.
C1 – Category Essentials
To be truly successful in selling you need to understand the role a category approach can take. Transforming your sales proposals into category and shopper measures intensifies the impact and reaction your key stakeholders will have to your pitch.
This module provides participants with the keys to success, delivered by an expert in the art and science of category management.
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info@bitesizebusinessacademy.com
Bitesize Business Academy, The Laurels, Rowanhurst Drive, Farnham Common, SL2 3HG.
