Programmes
Selling Programmes
The Selling Programme is designed to provide those new to sales, and those with considerable experience, a range of options and content, to make selling simpler and more effective. Each module will provide some new skills, tools as well as a challenging but fun learning environment.
S1 – Core Selling Skills (Part 1 & 2)
Successful customer engagement must be built on solid foundations. In this module, we look at the core skills and understanding you need upon which to drive your interactions with customers.
This module provides participants with the keys to success, delivered by an expert in the art and science of selling.
S2 – Understanding the Customer
If you can understand how your customer thinks, you can understand how they might behave – and therefore you can plan for and manage issues and opportunities for success.
In this module, step into the shoes of your customer, and understand how to make every engagement a success.
S3 – Effective Customer Meetings
Learn the simple, repeatable framework to make your meetings with customers more impactful, every time. Consider what you do before, during, and after each engagement to ensure you are top of mind with your customer.
S4 – Create a Compelling Selling Story
We have developed a tried and tested process for creating impactful and compelling selling stories for customers. We will help you focus on an ‘external’ story rather than an internal one, and deliver it succinctly.
S5 – Driving Customer Engagement
Do you engage with your customer, or simply meet them? This session will provide a thought process and structure to engage your customer, understand rational and emotional decision making. If you want to sell more, and negotiate less, you need to come along.
Insights Discovery Programmes
The Insights Programme is designed to really get under the skin of understanding and then successfully managing people you work with (colleagues, customers and friends!). You can explore your own style and preferences or go deeper into using this with confidence and skill.
ID1 – Introduction to Insights
In this introduction module you will learn about the world renowned personality profiling system based on Carl Jung’s work, you will also receive you own personal profile at the end of this session (see More Info for a sample profile).
ID2 – Selling Chapter
We will go deeper into Insights and specifically how this supports all commercial teams in understanding their own profiles and how to leverage this across internal and external networks, using your own colour energies.
Negotiation Programmes
The Negotiation Programme is designed to provide those new to sales, and those with considerable experience, a range of options and content, to make selling simpler and more effective. Each module will provide some new skills, tools as well as a challenging but fun learning environment.
N1 – Negotiation Essentials
A mixture of art and science, negotiation is a critical part of the selling process and is key to a profitable and successful result. However, it is all too often an under-planned and under-rehearsed activity which does not maximise the potential value created by a strong sales proposition.
N2 – Prepare for Success
Negotiation is a critical part of the selling process and is key to a profitable and successful result. However, it is all too often an under-planned and under-rehearsed activity which does not maximise the potential value created by a strong sales proposition.
N3 – Taking Control
Negotiation is a critical part of the selling process and is key to a profitable and successful result. But however well you have prepared and planned a negotiation you still have to engage with your customer to close the deal and make sure that it sticks.
Marketing Programmes
The Marketing Programme is designed to provide those new to marketing the fundamental understanding required to develop a brand successfully. Not only do we focus in core brand marketing, but also commercial marketing to ensure that marketers are aware of what is required to ensure campaigns are executed flawlessly.
M1 – Marketing Essentials
This session will provide all the basic fundamentals needed to know to create and build a brand. The programme will cover…
1. Creating a brand identity using worldwide acclaimed tools.
2. Understanding your target audience/consumer and shopper.
3. Leveraging and choosing the right marketing disciplines.
4. Evaluating the performance of your brand.
M2 – Commercial Marketing
This session will provide insight to understanding commercial marketing – how to ensure your brand or marketing campaign is visible and viable at the point of purchase. The programme with cover…
1. Understanding customers/retailers and their needs.
2. Working in partnership with your sales team.
3. Creating a brand or campaign that is viable and executable in store.
4. Evaluating the performance of your brand.
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info@bitesizebusinessacademy.com
Bitesize Business Academy, The Laurels, Rowanhurst Drive, Farnham Common, SL2 3HG.
