Category Management Programmes
Category Management Programme are for those new to category management to build a solid foundation before getting into more detail. For those with more experience this acts as quick refresher and a reminder of the core of the job and how it can deliver strong return for your business.
It is ideal for Sales managers, Customer Marketing, Shopper Marketing & Marketing colleagues to understand the core process.
C1 – Category Essentials
To be truly successful in selling you need to understand the role a category approach can take. Transforming your sales proposals into category and shopper measures intensifies the impact and reaction your key stakeholders will have to your pitch.
This module provides participants with the keys to success, delivered by an expert in the art and science of category management.