M1 – Marketing Essentials

This session will provide all the basic fundamentals needed to know to create and build a brand. The programme will cover…
1. Creating a brand identity using worldwide acclaimed tools.
2. Understanding your target audience/consumer and shopper.
3. Leveraging and choosing the right marketing disciplines.
4. Evaluating the performance of your brand.

M2 – Commercial Marketing

This session will provide insight to understanding commercial marketing – how to ensure your brand or marketing campaign is visible and viable at the point of purchase. The programme with cover…
1. Understanding customers/retailers and their needs.
2. Working in partnership with your sales team.
3. Creating a brand or campaign that is viable and executable in store.
4. Evaluating the performance of your brand.