The Marketing Programme is designed to provide those new to marketing the fundamental understanding required to develop a brand successfully. Not only do we focus in core brand marketing, but also commercial marketing to ensure that marketers are aware of what is required to ensure campaigns are executed flawlessly. We also offer a Category Management programme to aid both sales and marketing departments to better develop proposals with a category approach.
M1 – Marketing Essentials
This session will provide all the basic fundamentals needed to know to create and build a brand, leveraging acclaimed marketing tools to create your brand identity. We will also understand how to develop a marketing campaign targeting a specific audience/consumer/shopper and what marketing disciplines to leverage.